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        "rendered": "<h2>Get more reviews without crossing a line<\/h2>\n<p>Reviews and referrals are the cheapest trust you can earn, and the easiest place to get into trouble \u2014 incentivised reviews, unlabelled testimonials, reusing a customer&#8217;s photo without permission. The ethical review and referral engine asks for both on a schedule, without crossing those lines.<\/p>\n<h3>What you get<\/h3>\n<ul>\n<li>A <strong>request moment map<\/strong> for finding the point where a happy customer will actually respond.<\/li>\n<li>A <strong>message library<\/strong> of review, testimonial and referral requests.<\/li>\n<li>An <strong>incentive and disclosure decision worksheet<\/strong> for deciding what you may offer and what must be disclosed.<\/li>\n<li>A <strong>UGC rights sheet<\/strong> for tracking permission to use a customer&#8217;s words or images.<\/li>\n<li>A <strong>permission request template<\/strong> so approval is explicit and on record.<\/li>\n<li>A <strong>negative feedback and takedown SOP<\/strong> for responding without escalating.<\/li>\n<\/ul>\n<h3>Files and format<\/h3>\n<p>14-page PDF guide + Excel workbook with 8 sheets.<\/p>\n<p><strong>Workbook sheets:<\/strong> Start Here, Request Moment Map, Request Log, Incentive Review, UGC Rights, Response &amp; Takedown, Quarterly Review, Official Sources<\/p>\n<p>The spreadsheet opens in Excel, LibreOffice Calc, Numbers and Google Sheets. Language: English. Delivered as an instant download after payment.<\/p>\n<h3>Who it is for<\/h3>\n<p>Local and service businesses that want a steady flow of reviews and referrals and want the process to be defensible.<\/p>\n<h3>Licence<\/h3>\n<p>Internal use by one organisation, up to five named people. Reselling or publishing the files is not permitted. Team licences available on request.<\/p>\n<h3>Please note<\/h3>\n<p>This is an educational tool that helps you organise your own information and make your own decisions. It is not financial, legal, tax or security advice. Last updated 4 September 2026.<\/p>\n<h3>What the ethical review and referral engine includes<\/h3>\n<p>The ethical review and referral engine is a PDF workbook with templates and a tracker. It sets the timing rules for when to ask, the request wording for reviews and introductions, and a log so nobody is asked twice or at the wrong moment.<\/p>",
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